28 Mar MOST COMMON MISTAKES IN GRAPHIC DESIGNING AND HOW TO AVOID THEM
Even the most experienced designers are prone to occasional mistakes. While this article may not show everything to look out for here, but we have included the enormous hit list of errors as a reminder to creators for their design choices.
Designing without Planning
When designers don’t map out their actions, it seems like trying to build furniture without instructions. Sometimes you luck out, and sometimes your desk turns into a bed frame. Just like yourself, clients don’t appreciate it and designers who neglect the planning stage spend more time on design and will ultimately produce sub-par work.
Your sketch doesn’t have to be perfect. Boxes for illustration placeholders and lines for text will work. You can identify space for all content and the scale of illustrations upfront. When it comes to icons, characters, or data visualisation, sketching will help keep symmetry in mind and encourage meaningful solutions rather than rushed decisions.
Illegible Fonts and Their Sizes
New designers may make this mistake, but choosing a font that is difficult to read or reducing it to an unreadable size is detrimental to your design. For example, in infographic design the primary means of distribution is the web, so use typefaces that lend themselves to digital displays and size them large enough that they’re easy to read. Even in infographics, where visuals drive the message, the supplemental text can be critical.
Lack of Consistency
Sometimes designers scale elements just to fit in specific areas, but it’s a much better practice to pick consistent sizes for each component of the layout. Headlines should be the same point size throughout the piece; same goes for subheads and body copy. Similar rules apply for bar charts and pie charts, too: keep size and scale consistently.
Consistency is also critical for illustration and icon styles. It is recommended to pick a style that complements colours, fonts, and data visualisation styles, and use it throughout that design.
Not Visualising Data
Some posters are labelled as infographics, yet are covered in big blocky numerals with no visualisation. If you want to develop an infographic and the content for design contains data, try to illustrate the points as much as possible through charts, graphs, and other forms of data visualisation. Visual storytelling is critical and may improve recall of information after viewing.
When many people hear about the percentage, they immediately think of a pie chart, but that’s not the right choice always. Another common mistake is when repeated icons are used, but the scales change. Remember that each icon used can only represent one scale. This mistake both confuses the reader and inaccurately displays the data.
Not Putting the Goals First
Always begin and end any graphic design project with the client’s goals in mind. Sometimes the design’s purpose can be muddled with the designer’s personal preferences. It’s easy to get caught up with a new style or a trendy font, but that can quickly turn into putting the project’s goals in the backseat while the trend of the week rides shotgun. As designers, we’re trusted with many decisions, and it’s our responsibility to respect the balance of those decisions.
No Proof Reading
It is essential to notice spelling errors or accidental shortcut keystrokes lingering in a text box. Always check the work first, but if you have someone else to double-check afterwards, we highly encourage it. One common mistake to look for is to make sure your letter spacing is consistent.
While this is far from covering all the bases, we hope this small guide will help you avoid some of the biggest blunders you might encounter on the way to creating a successful graphic design.