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02 Dec Four things to find out before designing a logo
Designing a logo is crucial to creating a company’s branding, as it is essential to its identity and image. To make the design process more manageable, we will be looking at four things to find out before designing a logo.
By asking about these points, you can save considerable time and effort in the logo design process and provide a result that can satisfy all the company’s logo requirements. So, here are four things to look into and ask about that will help make designing a logo easier.
About the company
The first thing to do is, find out as much as possible about the company. Ask for a briefing and learn about the business and brand. Even if you are familiar with the organisation, act as if you are learning about them for the first time. Learn about their story in the client’s own words. The more background information you have about the company, the more relevant to them the logo you design will be.
About the market
Once you have an idea of the company, you should start asking about the market and the brand’s competitors. Look at the types of logos that their competing brands are using. That will give you an idea of the general trends in the market. Ideally, you want to create a unique logo that is still within the scope of existing logo styles. If the logo you design is too different, it may confuse the audience, and if it is too similar, it will get lost in the crowd.
About the target audience
Next, you want to start learning about the brand’s target audience. Take the time to build an accurate customer profile. Knowing who the audience is will help you develop a logo that matches their expectations and aesthetics. That is why the more details you can add to the audience profile, the better.
About existing designs
Before working on new designs, you should know if the company has existing brand and style guidelines. It would be best if you did this before working on logo designs. Also, to maintain consistency in your work, check any previous logos they may have had. That will also help you identify why their previous designs are no longer relevant, and you can also avoid any issues in older logos.
About design preferences
And the last thing you should do is learn about the client’s preferences and dislikes. Find out the kind of designs that they like and what they find appealing about those designs. Similarly, it would help if you asked for examples of designs they think are unsuitable and why they feel that way. With a better understanding of what they like and dislike, you will have more ideas for the design direction to take for your logo design.
You should now better understand what to ask for before beginning work on designing a logo for a brand. While logo design can be challenging, asking these questions and finding out this information can make the process less complicated. For more information about logos and logo design, check out some of our other articles and blogs.
Creative Logo Designers is one of the best U.K.-based design agencies, specialising in logo design solutions. We offer a free consultation with a quote to help you develop a suitable logo to represent your brand. So if you are looking to outsource your logo design needs, we are the right agency to call.